A little immoderate. :-) Whilst there are sharks on Ebay (and one or two that I’ve officially complained about), there are also some honest dealers. Mike Yamaguchi (komonjo) is, in my experience, one; Kanetoyo is another. In other cases you have folks selling Japanese swords who haven’t got the faintest idea of what they’ve got, and who are unable or unwilling to do the macro photography necessary for a potential buyer to make up their mind. They are not usually sharks – just ignorant.
In my opinion – I can’t speak for anyone else – it is not good business to rip off customers. It is good business to provide a good service, by having people feel that what they’ve got in exchange for their money is a fair exchange, and that the whole transaction has been a pleasure. That also means going the extra mile – finding a particular sword for someone; trying to find something that they have failed to find elsewhere; finding time for someone to come round and look at a sword (and having a cup of coffee ready for when they arrive); or being prepared, if it is at all practical, to take the sword round to their place if they are at all serious about buying it.
Sure, cock-ups happen. If it is your fault as a seller, you just apologise, sort it out, and try to make sure that it doesn’t happen next time. If the customer has made a hash of things, try and help. Cock-ups happen in all sorts of ventures. From a customer’s POV it doesn’t however mean that someone is trying to rip you off.
That’s general business principals as I see them. I have used Ebay in the past, and I’ll probably use it again in the future. However, it doesn’t matter whether you’re selling out of a bricks and mortar shop or Ebay, or whether you’re selling widgets or nihonto. I would imagine that all of the good dealers, whether on Ebay or not, follow similar principals. After all, you can’t buy a good name, but it is worth more than money in the bank.
As has often been said here, buy books and ask questions here before you commit. :-) In the meantime, as Brian said:
Mike will have paid out various fees, and may have to relist, so it would be a nice gesture. From practical experience, courtesy and politeness go a long way. :-)
regards
Kevin